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Welcome to

THE NEXT BIG THING
Identity Anchoring

The Neuroscience of Leadership

The Nervous System is the "Real CEO"

Through mirror neurons, a team subconsciously copies the leaders internal state of calm or anxiety.

From Firefighter
to
Strategic Architect

Shifts leaders from

reacting to dally crises to designing long-term organisational vision and growth.

What is Identity Anchoring

A NEW ERA OF LEADERSHIP

Identity Anchoring is a neuroscience-backed leadership framework designed specifically for anchoring your identity to the leader you know you are capable of being.

Unlike traditional leadership coaching that focuses on external skills and communication techniques, time management, delegation strategies, Identity Anchoring works from the inside out. It rewires the subconscious identity patterns that keep you stuck in cycles of burnout, imposter syndrome, and self-sabotage.

What happens after this is people's minds expand, performance increases and all without the tireless effort of trying to learn new skills that will become outpaced by technological advancements.

Our approach, keeps humans relevant and tapped into their unique capabilities, adapting, growing and contributing, better, faster and more aligned.

Latest Position Paper:
From 'Think and Grow Rich' to 'Lead from Identity' — Dr. Clare Allen’s Identity Anchoring as the 21st-Century Evolution of Napoleonic Principles

ACCESS HERE

30% Increase in Team Performance

Leading from an authentic,

anchored identity directly improves organisational morale and psychological safety.

Dr Clare Allen

Identity

Anchoring Methodology

Your Journey

Awareness-Recognising patterns hiding you back

Anchor-Anchoring into the leader you know you are capable of being.

Embodying-Practicing authoritative presence.

Expansion-Strategic positioning and scaling.

Why I developed this methodology.

After 30 years as a CEO, I knew I had to share a new way of working and living.

I possess numerous qualifications, yet they were not the primary factor in my success. By integrating neuroscience with leadership skills and practical experience, I assist individuals in anchoring their identity and embracing a success mindset. The transformations I witness with my clients are extraordinary; I see opportunities arise, decisions become simpler, confidence grow, and most importantly, observe significant growth and impact for both individuals and organizations.

Frequently Asked Questions

What makes Identity Anchoring different from other leadership programs?

Most leadership programs focus on external skills , communication, delegation, time management. Identity Anchoring works at the identity level, rewiring the subconscious patterns that drive your behaviour. We don't just help you think better; we help you become someone new.

How long does it take to see results?

Most clients report noticeable shifts within 2-3 weeks , better boundaries, clearer communication, reduced anxiety. Deeper identity rewiring happens over 12 weeks with consistent practice. Many clients achieve promotions or major breakthroughs within 3-6 months.

Is Identity Anchoring only for women?

The framework is universal, but my programs are designed specifically for women leaders because we face unique conditioning around worth, likability, and overcompensation. The language, examples, and community reflect this focus.

What if I've tried coaching before and it didn't work?

If previous coaching focused on surface tactics ("just be more confident"), it likely didn't address your identity patterns. Identity Anchoring uses neuroscience-backed methods to rewire at the subconscious level, which is why the changes stick.

Do I need to be a CEO to benefit?

No. Identity Anchoring works for women at any leadership level , from aspiring leaders to C-suite executives. If you're experiencing imposter syndrome, burnout, or overcompensation, this framework will help.

How is this different from therapy?

Therapy often focuses on healing past trauma. Identity Anchoring is forward-focused: rewiring your identity to create the leader and life you want. Many clients do both simultaneously and find they complement each other beautifully.

What's the science behind it?

Identity Anchoring combines neuroscience (neuroplasticity, emotional intelligence), positive psychology, NLP, HeartMath, and meditation practices. It's grounded in 30+ years of my CEO experience and academic research (Doctor of Business Administration, Masters of Metaphysics).

Can I do this alongside my full-time job?

Absolutely. The Inner Executive System requires approximately 2 hours per week (live sessions, homework, self-study). The daily Shift Protocol takes 5 minutes. This is designed for busy leaders.

How can integrate this training into my company?

We can tailor a program for you and work alongside your business to help you accelerate leadership capability, concurrently with your business goals and objectives.